The IPO of Massimo Group is a significant event for the company, marking its entry into the public market. The pricing of shares between $4.00 and $5.00 indicates the company's valuation expectations. Given the insider lock-up period, early investors might see this as a sign of confidence from insiders about the company's future prospects. The manufacturing and sales of UTVs, ATVs, and Pontoon Boats could appeal to a wide market, potentially driving interest in the IPO and short-term price movement.