Ford Starts F-150 Lightning Deliveries In Tesla's European Stronghold Amid Demand Slowdown Back Home
Portfolio Pulse from Anan Ashraf
Ford Motor Co has started delivering its F-150 Lightning electric pickup trucks in Norway, marking its entry into the European market. This move comes as Ford faces a demand slowdown in its home market and aims to expand globally. Despite planning to increase production, Ford has reduced its targets due to decreased demand and anticipates widening losses in its electric vehicle segment, projecting losses of $5 billion to $5.5 billion this year.
February 12, 2024 | 11:49 am
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Ford Motor Co begins F-150 Lightning deliveries in Norway, entering the European market. The company faces a demand slowdown at home, has cut production targets, and anticipates widening losses in its EV segment.
Ford's entry into the European market with the F-150 Lightning in Norway represents a strategic move to expand its global footprint, especially in a country where EVs are highly popular. However, the company's acknowledgment of a demand slowdown in its home market, coupled with reduced production targets and anticipated widening losses in its EV segment, could temper investor enthusiasm in the short term. The impact on Ford's stock price is likely to be neutral in the short term as the positive news of expansion might be offset by concerns over demand and financial performance.
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