'Were There Any Half-Decent Ads?' Asks Elon Musk While Tesla Bull Calls EV Giant's No-Show At Super Bowl 'Short-Term Thinking' (UPDATED)
Portfolio Pulse from Shanthi Rexaline
Gary Black of Future Fund criticized Tesla, Inc. (NASDAQ:TSLA) for not advertising during the Super Bowl, arguing the potential for significant follow-up interest outweighs the cost. Tesla opted to cut the price of Model Y by $1,000 in the US instead, spending $40M for a month. Black advocates for advertising to educate on EV benefits, despite Tesla's historical direct sales model preference. Tesla's absence from the Super Bowl is defended by supporters, noting the brand's strong presence and the spike in popularity when rivals advertise EVs during the event.
February 12, 2024 | 8:25 am
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NEUTRAL IMPACT
Tesla's decision against Super Bowl advertising, despite criticism, reflects its unique marketing strategy. The price cut for Model Y could attract more buyers, potentially offsetting the lack of Super Bowl presence.
Tesla's marketing decisions, including not advertising during the Super Bowl and opting for a price cut on Model Y, reflect its strategic approach to sales and brand positioning. While the criticism highlights a potential missed opportunity for massive exposure, Tesla's existing brand strength and the direct sales model may mitigate the need for such traditional advertising. The price cut could serve as an immediate sales boost, making the impact of this decision neutral in the short term.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90