Safety Group Urges Tesla Boycott With Super Bowl Ads, Targeting Self-Driving Software's Safety Issues: 'Deny Them Your Money'
Portfolio Pulse from Benzinga Neuro
The Dawn Project launched a Super Bowl ad campaign targeting Tesla Inc. (NASDAQ:TSLA) for safety issues with its self-driving software. The ads, featuring real crash footage, urge a boycott of Tesla, highlighting the company's inaction following fatal crashes and the NHTSA's calls for a ban on the software. This campaign is part of ongoing efforts to raise safety concerns about Tesla's Full Self-Driving software.
February 12, 2024 | 6:10 am
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Tesla Inc. faces increased public scrutiny and potential consumer backlash due to The Dawn Project's Super Bowl ads targeting its self-driving software's safety issues.
The Dawn Project's Super Bowl ads directly target Tesla's self-driving software, highlighting safety issues and urging a consumer boycott. This negative publicity, especially during a high-profile event like the Super Bowl, could lead to increased public scrutiny and potentially harm Tesla's brand image and consumer trust in the short term. The mention of NHTSA's calls to ban the software adds regulatory pressure, further impacting investor sentiment.
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