Should The Day After The Super Bowl Be A Holiday? Here's What Benzinga Readers Said And What History Shows
Portfolio Pulse from Chris Katje
The article discusses the idea of making the day after the Super Bowl a national holiday, citing a significant number of people who miss work and the potential productivity loss. It mentions Paramount Inc (NASDAQ:PARA)(NASDAQ:PARAA) broadcasting Super Bowl LVIII and Nestle (OTC:NSRGY) through its joint venture Drumstick, advocating for the holiday with a Super Bowl commercial. NFL Commissioner Roger Goodell's stance on keeping the game on Sunday for larger audiences is also highlighted.
February 11, 2024 | 2:28 pm
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POSITIVE IMPACT
Nestle, through its joint venture Drumstick, is actively participating in the Super Bowl with a commercial and a petition to make the day after a holiday, potentially boosting its brand visibility and sales.
Nestle's involvement in the Super Bowl through its Drumstick commercial and the petition for a new holiday could enhance its brand visibility and possibly lead to increased sales, leveraging the massive audience of the Super Bowl.
CONFIDENCE 70
IMPORTANCE 65
RELEVANCE 70
POSITIVE IMPACT
Paramount Inc, broadcasting Super Bowl LVIII, could see increased viewership and advertising revenue from the heightened interest in making the day after the game a holiday.
The broadcasting of Super Bowl LVIII by Paramount Inc could attract more viewers and advertisers, especially with the ongoing discussions about making the following day a holiday. This could potentially increase advertising revenue and viewership numbers.
CONFIDENCE 75
IMPORTANCE 70
RELEVANCE 80