Super Bowl LVIII Could Break Viewership Records: Are Viewers More Excited About Football, Usher, Commercials Or Taylor Swift?
Portfolio Pulse from Chris Katje
Super Bowl LVIII, featuring the San Francisco 49ers vs. Kansas City Chiefs, is expected to attract over 100 million viewers. Key attractions include Usher's halftime show, high-priced commercials, and Taylor Swift's presence, linked to her relationship with Chiefs' Travis Kelce. The game will air on CBS, Nickelodeon, and stream on Paramount+, all units of Paramount Global Inc (NASDAQ:PARA)(NASDAQ:PARAA). Last year's Super Bowl had 113 million viewers, with NFL games dominating 2023's top broadcasts.

February 10, 2024 | 6:05 pm
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POSITIVE IMPACT
Paramount Global Inc, airing Super Bowl LVIII on CBS, Nickelodeon, and Paramount+, may see a positive impact from potential record viewership driven by Usher, Taylor Swift, and high-profile commercials.
The anticipated record viewership for Super Bowl LVIII, featuring attractions like Usher's halftime show and Taylor Swift's presence, could significantly enhance Paramount Global's exposure and potentially its stock price in the short term. The company's broad broadcasting and streaming of the event positions it to capitalize on advertising revenue and increased subscriptions.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100