Remembering The Super Bowl Cannabis Ad That Never Made It Onto The Air: The Adorable 'Brock Ollie'
Portfolio Pulse from Maureen Meehan
Super Bowl LVIII sees the return of Bud Light with a 60-second ad, amidst growing acceptance of cannabis in the U.S. Despite this, cannabis ads remain banned from the Super Bowl, highlighted by NBC-TV Comcast's refusal to air Weedmaps' ad in 2022. Anheuser-Busch (BUD) faces consumer reactions, while Weedmaps (MAPS) and Comcast (CMCSA) navigate the evolving landscape of Super Bowl advertising.
February 10, 2024 | 2:00 pm
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NEUTRAL IMPACT
NBC-TV Comcast, under the NASDAQ:CMCSA, faced criticism for refusing to air Weedmaps' cannabis ad during the 2022 Super Bowl.
Comcast's decision reflects the regulatory and societal challenges facing cannabis advertising, potentially affecting its public perception but unlikely to have a significant short-term financial impact.
CONFIDENCE 80
IMPORTANCE 50
RELEVANCE 60
NEUTRAL IMPACT
Weedmaps' ad, rejected by NBC-TV Comcast for the 2022 Super Bowl, highlights the ongoing ban on cannabis advertising despite growing acceptance.
The rejection of Weedmaps' Super Bowl ad underscores the challenges cannabis companies face in mainstream advertising, potentially limiting their exposure but not directly impacting short-term stock performance.
CONFIDENCE 85
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Anheuser-Busch returns to Super Bowl LVIII with a 60-second ad, recovering from last year's consumer boycott over an anti-trans backlash.
The return of Bud Light to Super Bowl advertising, following a consumer boycott, indicates a strategic move to regain consumer favor and potentially boost sales.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80