Super Bowl Commercials Preview: Celebrities, Movie Trailers And The Taylor Swift Effect
Portfolio Pulse from Chris Katje
Super Bowl LVIII will feature commercials from a wide range of companies, with Paramount Global airing the game on CBS, Nickelodeon, and Paramount+. The trend of celebrity inclusion in ads continues, with a notable focus on the 'Taylor Swift effect' expected to boost viewership. Companies like E.L.F. Beauty and Unilever are airing Super Bowl commercials for the first time in years, while Anheuser-Busch InBev and Molson Coors Beverage Company leverage the event to promote their beer brands. Other notable ads include FanDuel's interactive commercial, PepsiCo's introduction of Starry, and tech companies like Google and Microsoft showcasing their latest innovations. The event will also feature movie and TV series trailers from Paramount, The Walt Disney Company, and Comcast Corporation.
February 09, 2024 | 4:41 pm
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POSITIVE IMPACT
Anheuser-Busch InBev features Bud Light, Budweiser, and Michelob Ultra in Super Bowl ads, aiming to rebound sales and strengthen brand loyalty.
By leveraging the Super Bowl's vast audience, Anheuser-Busch InBev aims to boost sales and reinforce brand loyalty through memorable commercials.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 85
POSITIVE IMPACT
E.L.F. Beauty airs a Super Bowl commercial for its E.l.f Cosmetics brand, potentially enhancing brand visibility and sales.
The Super Bowl's massive audience offers E.L.F. Beauty a prime opportunity to enhance its brand visibility and drive sales, especially following the success of its previous ad.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 80
POSITIVE IMPACT
Paramount Global airs Super Bowl LVIII on CBS, Nickelodeon, and Paramount+, potentially boosting revenue with a diverse ad lineup and high viewership.
Hosting Super Bowl LVIII on multiple platforms and the expected high viewership, especially with the Taylor Swift effect, could significantly boost Paramount Global's ad revenue.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
Molson Coors Beverage Company advertises its Coors Light brand during Super Bowl LVIII, aiming to capitalize on Bud Light's struggles and gain market share.
Molson Coors Beverage Company's strategic Super Bowl ad for Coors Light aims to attract consumers and gain market share from Bud Light.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 75
POSITIVE IMPACT
Unilever airs its first Dove Super Bowl commercial in 18 years, focusing on body confidence, potentially impacting brand perception positively.
Unilever's strategic move to air a Dove commercial focusing on body confidence could positively influence consumer perception and loyalty towards the brand.
CONFIDENCE 75
IMPORTANCE 70
RELEVANCE 70