BetMGM And X Sign Exclusive Sports Betting Partnership, Becoming The Social Media Platform's Exclusive Live Odds Sports Betting Partner
Portfolio Pulse from Benzinga Newsdesk
BetMGM, a leading sports betting and iGaming operator, has announced an exclusive partnership with social media platform X to become its Live Odds Sports Betting partner. This collaboration will integrate BetMGM's odds and branding directly into X, linking to BetMGM's website and app. The partnership aims to leverage X's role as a central hub for sports conversations, offering users in the United States access to BetMGM's betting odds on professional football, with plans to expand to other major sports. BetMGM emphasizes responsible gaming, integrating the GameSense program into its platforms.
February 09, 2024 | 2:31 pm
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MGM Resorts International, through its BetMGM venture, has entered an exclusive partnership with social media platform X to become its Live Odds Sports Betting partner, integrating betting odds and branding directly into X.
The partnership between BetMGM and X is significant for MGM Resorts International as it directly integrates BetMGM's sports betting services into a major social media platform. This strategic move is likely to enhance BetMGM's visibility and accessibility, potentially increasing user engagement and revenue. The emphasis on responsible gaming and the integration of the GameSense program further solidify BetMGM's commitment to safe and responsible betting, which could positively influence public perception and trust in the brand.
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