Netflix Shares Moving Higher Premarket. Spain's Ecommerce News Reported Thursday Expedia and Burger King Signed As Advertisers For Netflix' Ad-Supported Service
Portfolio Pulse from Charles Gross
Netflix shares are experiencing an uptick in premarket trading following a report from Spain's Ecommerce News that Expedia and Burger King have signed on as advertisers for Netflix's ad-supported service. This development is seen as a positive move for Netflix, potentially increasing its revenue streams and making its ad-supported service more attractive to users.
February 09, 2024 | 12:30 pm
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POSITIVE IMPACT
Netflix's partnership with Expedia and Burger King as advertisers for its ad-supported service is likely to boost its stock in the short term due to potential increases in revenue and the service's appeal.
The addition of high-profile advertisers like Expedia and Burger King to Netflix's ad-supported service is a strong indicator of the platform's attractiveness to advertisers and its potential for increased revenue. This is likely to be viewed positively by investors, leading to a short-term uptick in Netflix's stock price.
CONFIDENCE 80
IMPORTANCE 85
RELEVANCE 90
NEUTRAL IMPACT
Expedia's partnership with Netflix to advertise on its ad-supported service could enhance Expedia's visibility and potentially lead to increased bookings, although the direct impact on its stock is less clear.
While the partnership with Netflix for advertising on its ad-supported service could increase Expedia's visibility among consumers, leading to potentially higher booking rates, the direct impact on Expedia's stock price in the short term is uncertain. The benefits may be more medium to long term as the effectiveness of the advertising becomes apparent.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 70