Celsius Signs Global Energy Drink Partnership With Scuderia Ferrari, Company Says Multi-year, Exclusive Partnership To Activate At The Track, Garage, Hospitality Areas And At Retail
Portfolio Pulse from Benzinga Newsdesk
Celsius has entered into a multi-year, exclusive partnership with Scuderia Ferrari to promote its energy drinks at the track, garage, hospitality areas, and retail. This collaboration aims to enhance brand visibility and consumer engagement through various activation points.
February 09, 2024 | 11:04 am
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Celsius's partnership with Scuderia Ferrari is expected to significantly boost its brand visibility and potentially increase sales through enhanced consumer engagement at various activation points.
The partnership with a high-profile racing team like Scuderia Ferrari is likely to enhance Celsius's brand recognition and appeal, potentially leading to increased sales. The exclusive nature of the deal ensures that Celsius will be the only energy drink brand promoted in key areas, further solidifying its market presence.
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IMPORTANCE 90
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