WWE Now Taps Into Elon Musk's X For Weekly Video Series After Pushing 'Wrestlemania' Into Netflix's Arms
Portfolio Pulse from Pooja Rajkumari
World Wrestling Entertainment Inc. (NYSE:WWE) has partnered with Elon Musk's X (formerly Twitter) to broadcast exclusive five-minute wrestling matches as part of a weekly video series featuring popular WWE stars. This initiative, set to launch in the spring, follows Netflix's acquisition of the rights to WWE's 'Raw' program in a $5 billion deal. The move signifies X's ambition to enhance its video content offerings, challenging platforms like YouTube, TikTok, and Twitch.
February 09, 2024 | 8:38 am
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
WWE's partnership with X for a weekly video series could enhance its visibility and fan engagement, following its significant deal with Netflix.
The partnership with X represents a strategic move to diversify WWE's content distribution and capitalize on the growing trend of short-form video content. This could attract more viewers and potentially increase merchandise sales and event attendance. The recent deal with Netflix already underscores WWE's valuable content, and this additional platform could further enhance its market position.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90