The news places Planet 13 Holdings Inc directly in the spotlight, leveraging the high-profile nature of Super Bowl LVIII and the celebrity status of Taylor Swift and Travis Kelce. This unique marketing move is likely to generate significant media attention and public interest, potentially increasing foot traffic to their dispensary and enhancing brand visibility. The direct mention of the company and its involvement in a high-profile event suggests a positive short-term impact on its stock price, given the potential for increased brand recognition and customer engagement.