Meta, Apple The Most Underappreciated AI Plays In The Market? Gene Munster Sees Path To 'A Whole Different Atmosphere'
Portfolio Pulse from Adam Eckert
Gene Munster from Deepwater Asset Management highlighted Meta Platforms Inc (META) and Apple Inc (AAPL) as underappreciated AI investments on CNBC's "Squawk Box." He believes Meta's use of AI in advertising and potential monetization of its Llama model could significantly grow its business. Munster also anticipates Apple to release a foundation model for personalized AI, capturing about 20% of the market. Both companies are seen as having substantial upside potential in AI, contrary to current market expectations.

February 08, 2024 | 6:15 pm
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Apple's upcoming foundation model for personalized AI is expected to capture 20% of the market, contradicting the belief that Apple is lagging in AI.
Despite common perceptions, Apple is actively engaging in AI through its upcoming foundation model. Gene Munster's expectations for a 20% market capture and a potential $10/month service fee highlight significant growth opportunities, making AAPL an underappreciated AI stock.
CONFIDENCE 75
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
Meta's AI advancements and potential monetization of its Llama model could significantly boost its business, making it a misunderstood AI opportunity.
Gene Munster's analysis suggests that Meta's AI initiatives, particularly around its Llama model, are not fully appreciated by the market. The potential for Meta to monetize Llama and enter cloud infrastructure could significantly impact its growth, making it an attractive investment.
CONFIDENCE 80
IMPORTANCE 85
RELEVANCE 90