The projection of adjusted EPS by Phillip Morris for 2024 indicates a positive outlook for the company's financial performance, excluding the impact of currency fluctuations. This guidance can be seen as a positive signal to investors, suggesting confidence in the company's operational efficiency and profitability in the near future. As such, it is likely to have a positive impact on the stock price in the short term, as investors may view this as a sign of strength and potential for growth.