NFL Champ, Heisman Winner Ricky Williams Heads To Las Vegas For Super Bowl Cannabis Meet-And-Greet
Portfolio Pulse from Maureen Meehan
NFL legend Ricky Williams, once criticized for his marijuana use, is now a prominent advocate for cannabis legalization and entrepreneurship. He has launched his own cannabis brand, Highsman, and is set to introduce a new brand, Highsman Sticky Ricky, at Planet 13 in Las Vegas during Super Bowl LVIII weekend. Williams' transition from a suspended athlete to a cannabis entrepreneur highlights the evolving perception of marijuana in sports and society.
February 07, 2024 | 11:32 pm
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Ricky Williams will launch his new cannabis brand, Highsman Sticky Ricky, at Planet 13, the world's largest cannabis dispensary, during Super Bowl LVIII weekend in Las Vegas.
The launch of a new cannabis brand by a high-profile figure like Ricky Williams at Planet 13, especially during a major event like the Super Bowl, is likely to draw significant attention and potentially increase foot traffic and sales. This event aligns with the growing acceptance and legalization of cannabis, positioning Planet 13 favorably in the market.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90