'Imagine Your Phone Is A Sandwich': OnePlus Chief Explains Why 7 Years Of Software Updates Is A Gimmick
Portfolio Pulse from Rounak Jain
OnePlus COO Kinder Liu explains the company's decision to offer four to five years of software updates for the OnePlus 12 series, contrasting it with competitors like Samsung and Google who offer up to seven years. Liu argues that hardware limitations make extended software support less valuable, emphasizing the importance of user experience over time. The OnePlus 12 series, featuring Qualcomm's Snapdragon chipsets, was launched in January, amidst competition from Samsung's Galaxy S24 and devices from Apple and Google.
February 07, 2024 | 2:40 pm
News sentiment analysis
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NEUTRAL IMPACT
Qualcomm, powering the OnePlus 12 series, could see a neutral impact as the debate over software update periods focuses more on brand decisions than on chipset capabilities.
While Qualcomm's technology is central to the OnePlus 12's performance, the discussion on software updates is largely independent of chipset capabilities, focusing instead on brand policies.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 50
POSITIVE IMPACT
Google, offering seven years of software updates, may see a positive impact as consumers looking for long-term support could prefer Google's devices over those with shorter support spans.
Google's extended software support is a strong selling point against competitors, potentially increasing its devices' appeal to long-term users.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Samsung's commitment to seven years of software updates contrasts with OnePlus' shorter support period, potentially highlighting Samsung's confidence in their hardware's longevity.
Samsung's longer software support commitment could attract consumers valuing long-term use, potentially boosting its market perception and sales.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80