Toast Restaurant Technology Selected By Choice Hotels As Brand Standard For Two Upscale Brands, Cambria Hotels And Radisson
Portfolio Pulse from Benzinga Newsdesk
Toast (NYSE:TOST) has announced a collaboration with Choice Hotels International (NYSE:CHH) to make its Toast for Hotel Restaurants technology a brand standard for Cambria Hotels and Radisson, two of Choice's upscale brands. The technology aims to digitalize guest dining experiences and streamline operations, with full implementation expected by summer 2025 for Cambria and early 2026 for Radisson. The partnership will include various digital dining solutions and integration with property management systems to enhance food and beverage sales, kitchen efficiency, and guest satisfaction.
February 07, 2024 | 1:20 pm
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Choice Hotels' adoption of Toast technology for its Cambria and Radisson brands aims to enhance the dining experience and operational efficiency, potentially increasing guest satisfaction and food and beverage sales.
By integrating Toast's digital dining solutions, Choice Hotels is likely to see improved operational efficiency and guest satisfaction in its Cambria and Radisson brands. This move could lead to increased food and beverage sales and strengthen the brands' positions as dining destinations.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Toast's collaboration with Choice Hotels to standardize its technology across Cambria and Radisson brands represents a significant expansion in the hospitality sector, potentially boosting its market presence and revenue from the hotel industry.
The partnership with Choice Hotels marks a strategic expansion for Toast into the hotel industry, likely increasing its user base and revenue. The implementation across upscale brands Cambria and Radisson by 2026 highlights the significance and potential growth impact of this collaboration.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90