The addition of 300,000 digital-only subscribers in Q4 for The New York Times is a strong indicator of the company's growing appeal in the digital space. This growth is likely to translate into higher revenues from subscriptions, which can positively impact the company's overall financial health and attractiveness to investors. Given the ongoing shift towards digital media consumption, this growth in digital subscribers is particularly relevant and could lead to a positive short-term impact on NYT's stock price.