Perion's Hivestack Partners with Eletromidia to Integrate Entire Digital Inventory Across 46K Screens in Brazil
Portfolio Pulse from Benzinga Newsdesk
Perion Network Ltd. announced a partnership between its DOOH platform, Hivestack, and Eletromidia, a leading OOH media company in Brazil. This collaboration integrates Hivestack's programmatic technology with Eletromidia's extensive digital inventory of over 46,000 screens across Brazil's major cities, aiming to enhance advertising reach and effectiveness.
February 07, 2024 | 10:51 am
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Perion Network's partnership with Eletromidia through Hivestack is expected to significantly enhance its advertising reach and effectiveness in Brazil, leveraging over 46,000 digital screens.
The partnership between Perion Network's Hivestack and Eletromidia is a strategic move to expand digital advertising capabilities in Brazil, a key market. By integrating Hivestack's programmatic technology with Eletromidia's extensive digital inventory, Perion is likely to see an increase in advertising effectiveness and reach, potentially boosting its revenue and market presence in the region.
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