Is Pinterest's Partnership With Amazon Off To Blazing Start? Here's What Analyst Found Ahead Of Q4 Earnings
Portfolio Pulse from Adam Eckert
Pinterest Inc's (PINS) partnership with Amazon.com Inc (AMZN) is showing promising early trends, with potential for significant revenue growth and new ad partners, including a speculated partnership with Alphabet Inc (GOOG/GOOGL). Piper Sandler analyst Thomas Champion estimates the Amazon partnership could add $124 million in incremental revenue, contributing to a 23% revenue growth for 2023. Pinterest is also exploring new ad units, as indicated by a 'Shopping Ads Test' profile linked to Google.

February 06, 2024 | 7:05 pm
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POSITIVE IMPACT
Amazon's partnership with Pinterest is off to a strong start, potentially enhancing its advertising reach and revenue.
Amazon's role as Pinterest's first third-party ad partner is likely to enhance its advertising capabilities and reach, contributing positively to its revenue stream.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Alphabet Inc's potential involvement in Pinterest's ad program could open new advertising avenues and revenue streams.
The speculated testing of a new ad unit for Alphabet through Pinterest's third-party ads program suggests a potential partnership that could benefit both companies by expanding their advertising solutions and revenue.
CONFIDENCE 75
IMPORTANCE 75
RELEVANCE 70
POSITIVE IMPACT
Alphabet Inc's potential involvement in Pinterest's ad program could open new advertising avenues and revenue streams.
The speculated testing of a new ad unit for Alphabet through Pinterest's third-party ads program suggests a potential partnership that could benefit both companies by expanding their advertising solutions and revenue.
CONFIDENCE 75
IMPORTANCE 75
RELEVANCE 70
POSITIVE IMPACT
Pinterest's partnership with Amazon and potential new ad units could significantly boost its revenue and user engagement.
The partnership with Amazon is expected to add substantial revenue, and the potential new ad partnership with Alphabet could further enhance Pinterest's ad offerings and user engagement, making it an attractive investment.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100