The Brooklyn Nets and NY Liberty have become the first NBA and WNBA teams to enter a sponsorship deal with a CBD brand, Mynd Drinks, as the NBA relaxes its CBD regulations. This partnership, facilitated by BSE Global, marks a significant shift in sports towards embracing wellness and recovery products. The NBA's progressive stance on cannabis, including removing it from its anti-drug testing program, opens new marketing avenues for CBD brands despite advertising restrictions. Kevin Durant's partnership with WM Technology Inc (NASDAQ:MAPS) highlights the growing acceptance of cannabis in the athletic community.