Rock Star Travis Barker Joins California Cannabis Market With Customized Products, Here's Where To Find Them
Portfolio Pulse from Jelena Martinovic
Travis Barker, drummer for Blink-182, has launched a vegan, cruelty-free cannabis brand named Barker Canna Co., featuring prerolls, edibles, and vape cartridges. The brand has partnered with TILT Holdings Inc. (CBOE: TILT) (OTCQB:TLLTF), specifically through its subsidiary Jupiter Research, for hardware. The products are initially available at The Syndicate dispensary in California, with plans to expand statewide and nationally. TILT's CEO, Tim Conder, highlighted the partnership's synergy, emphasizing Jupiter's role in creating a premium line of products.
February 06, 2024 | 3:24 pm
News sentiment analysis
Sort by:
Descending
POSITIVE IMPACT
TILT Holdings partners with Travis Barker's Barker Canna Co. to launch a line of vegan cannabis products, initially available in California.
The partnership with a high-profile celebrity like Travis Barker can significantly boost TILT Holdings' brand visibility and market penetration, especially in the competitive California cannabis market. The initial launch in California, with plans for national expansion, suggests a strategic move to capitalize on Barker's fame and the growing demand for vegan, cruelty-free cannabis products. This could lead to increased sales and market share for TILT Holdings in the short term.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90