Quad Enters The In-Store Retail Media Network Marketplace With The Acquisition Of DART Innovation; No Financial Terms Disclosed
Portfolio Pulse from Benzinga Newsdesk
Quad (NYSE:QUAD), a marketing experience company, has acquired DART Innovation, a provider of in-store digital media solutions. This acquisition enables Quad to offer an integrated purchasing journey across home, online, and in-store environments, enhancing the shopping experience for retailers, consumer packaged goods (CPGs), and consumers. DART's technology allows for targeted ads on digital screens at the point of purchase, promising benefits for retailers, CPGs, and consumers by driving sales and improving the shopping experience. The move is supported by industry data indicating the significant role of in-store retail sales in the U.S. economy.
February 06, 2024 | 1:33 pm
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Quad's acquisition of DART Innovation positions the company as a leader in integrating digital media solutions in physical retail environments, potentially enhancing its market position and offering new revenue streams.
Quad's strategic acquisition of DART Innovation directly impacts its business model by expanding its service offerings into the in-store digital media space. This move is likely to enhance Quad's attractiveness to retailers and CPG companies seeking to leverage digital media at the point of sale, potentially leading to increased business opportunities and revenue. The acquisition is aligned with industry trends towards integrated retail experiences, suggesting a positive outlook for Quad's position in the market.
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