Apple CEO Tim Cook Defends Vision Pro's High Price A Day Before Lunch: 'Incredible Amount Of Technology That's Packed Into The Product'
Portfolio Pulse from Ananya Gairola
Apple Inc.'s CEO, Tim Cook, defended the high price of the upcoming Vision Pro mixed-reality headset during the company's Q1 2024 earnings call, highlighting the significant technology and innovation, including 5,000 patents, integrated into the product. Despite concerns over its $3,499 price, the Vision Pro has seen strong interest, with 160,000 to 180,000 units sold during the first pre-order weekend. Netflix's co-CEO Greg Peters expressed skepticism about the device's market impact, deciding against launching apps for it.
February 02, 2024 | 2:50 am
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POSITIVE IMPACT
Apple's Vision Pro headset, defended by CEO Tim Cook for its high price due to its technological advancements, has seen strong pre-order sales despite its $3,499 price tag.
The strong defense by Tim Cook of the Vision Pro's price, emphasizing the technology and innovation involved, coupled with significant pre-order numbers, suggests a positive market reception. This could lead to increased investor confidence in Apple's product innovation capabilities and its potential impact on future revenue, thus likely to have a positive short-term impact on AAPL's stock price.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100