TEGNA's Premion Acquires DSP Octillion Media; TEGNA To Cover Cost Of Acquisition With Available Cash On Hand
Portfolio Pulse from Benzinga Newsdesk
TEGNA's subsidiary, Premion, has acquired Demand Side Platform (DSP) Octillion Media. TEGNA plans to finance this acquisition entirely with its available cash on hand.

February 01, 2024 | 1:35 pm
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POSITIVE IMPACT
TEGNA's acquisition of Octillion Media through its subsidiary Premion is expected to enhance its digital advertising capabilities. The deal is financed with cash, indicating a strong liquidity position.
The acquisition of Octillion Media by TEGNA's Premion is likely to strengthen TEGNA's position in the digital advertising market, potentially leading to increased revenue streams. Financing the acquisition with cash on hand demonstrates TEGNA's solid financial health, which could positively influence investor sentiment. However, the exact financial terms and expected impact on TEGNA's earnings are not disclosed, introducing some uncertainty.
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