The upgrade from Sell to Neutral suggests a less bearish outlook on Veritone by Roth MKM, potentially leading to a more stable short-term stock performance. However, the reduction in the price target from $2 to $1.85 indicates a slight decrease in future price expectations, which could temper any positive sentiment arising from the upgrade. The overall impact is likely neutral as the upgrade could attract some investors, but the lowered price target may also signal caution.