The announcement of expected sales growth is a positive signal for investors, indicating that Adidas is anticipating a solid performance in the coming years. This projection can lead to increased investor confidence and potentially drive the stock price up in the short term. The relevance is high as the news directly pertains to Adidas's financial outlook, and the importance is significant given that sales growth is a key indicator of a company's health and future prospects. The confidence level is high due to the specificity of the growth figures provided by the company.