Adidas Sees Prelim. FY23 Currency-Neutral Revenues Flat Vs Prior Year-Level; Sales Down 5% To €21.427M
Portfolio Pulse from Benzinga Newsdesk
Adidas has reported preliminary financial results for FY23, indicating that currency-neutral revenues are expected to remain flat compared to the previous year. However, actual sales have decreased by 5%, amounting to €21.427 billion.

January 31, 2024 | 5:35 pm
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Adidas' preliminary FY23 results show flat currency-neutral revenues but a 5% decrease in sales, which may concern investors about the company's growth.
The flat currency-neutral revenue indicates a lack of growth in Adidas' core business, while the 5% decrease in actual sales suggests a potential decline in market demand or competitive challenges. This could lead to negative investor sentiment and a possible short-term decrease in Adidas' stock price.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100
NEGATIVE IMPACT
Adidas' reported decline in sales may reflect broader market challenges that could also affect competitors like Nike, potentially impacting their stock.
Adidas' decline in sales could be indicative of wider market challenges, such as reduced consumer spending or increased competition, which might also affect Nike's performance. However, the impact on Nike's stock will depend on how investors perceive these results in relation to Nike's own performance and market position.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
NEGATIVE IMPACT
Under Armour may face similar pressures as Adidas, with the latter's sales decline potentially hinting at industry-wide headwinds that could impact Under Armour's stock.
As a competitor in the same industry, Under Armour may be subject to the same market conditions that have led to Adidas' sales decline. If these conditions are industry-wide, it could negatively affect Under Armour's stock in the short term as investors may anticipate similar challenges for the company.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50