Comscore Announces New US Patent For Livestream Contextual Intelligence Technology
Portfolio Pulse from Benzinga Newsdesk
Comscore, a media measurement and analytics company, has been granted a new US patent for its livestream contextual intelligence technology. This technology allows for the real-time analysis of streaming content to deliver contextual advertising and content insights. The patent solidifies Comscore's position in the market for streaming analytics and could enhance its product offerings to content creators and advertisers.
January 31, 2024 | 2:09 pm
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Comscore's new patent for livestream contextual intelligence technology may provide a competitive edge in streaming analytics, potentially leading to new partnerships and growth in its advertising and content insights services.
The granting of a new patent typically signifies an advancement in technology that can lead to improved products or services. For Comscore, this patent may result in enhanced capabilities in streaming analytics, which is a rapidly growing sector. This could attract new business and partnerships, potentially increasing revenue and giving the company a competitive advantage. The news is directly related to Comscore's core business and is likely to be viewed positively by investors.
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