Apple Vision Pro Hits Stores Friday: iPhone-Like Frenzy Missing For AR Headset, But Analysts Expect 500K-600K Sales This Year
Portfolio Pulse from Surbhi Jain
Apple Inc's Vision Pro AR headset is set to launch this Friday with pre-order sales indicating strong demand. Analyst Ming-Chi Kuo estimates 160,000 to 180,000 units sold during pre-orders and projects 500,000 units sold this year. Despite a slower uptake compared to iPhones, Apple's supply chain has ramped up production. Wedbush analyst Daniel Ives predicts over 600,000 Vision Pro sales in 2024 and anticipates a growing app ecosystem. Wedbush maintains an Outperform rating on Apple stock with a $250 price target.
January 30, 2024 | 4:54 pm
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POSITIVE IMPACT
Apple's Vision Pro AR headset launch and positive analyst projections may drive investor interest. Ming-Chi Kuo estimates 500K sales this year, while Daniel Ives from Wedbush predicts 600K+ sales in 2024 and maintains an Outperform rating with a $250 price target.
The launch of a new product typically generates investor interest, especially when accompanied by positive sales projections from respected analysts. The anticipation of a growing app ecosystem and strategic positioning in AI may further bolster investor confidence in Apple's stock. However, the impact may be moderated by the fact that the Vision Pro is a new product category with uncertain long-term demand.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 100