The initiation of coverage by a major analyst like Morgan Stanley typically garners attention from investors and can affect a stock's short-term performance. However, an Equal-Weight rating suggests a neutral outlook, meaning the stock is expected to perform in line with the market or sector average. Therefore, the impact on the stock price may be moderate. The price target of $28 provides a reference point for investors but does not imply significant upside or downside from the current trading price, hence the neutral score.