A Deutsche Bank survey found that 39% of retail investors expect Bitcoin's price to drop below $20,000 by the end of 2024, despite its recent rise to $43,000. Technical analysts, on the other hand, are bullish, with predictions of a run to $48,000-$50,000. Retail sentiment is bearish, with 42% expecting Bitcoin to disappear, and two-thirds having little understanding of digital assets. Technical analysts like Pentoshi and Michaël van de Poppe maintain a bullish outlook, citing crypto's past performance and social impact. Google's new policy on Bitcoin ETF ads could increase retail exposure to cryptocurrencies.