Oral Care Giant Colgate-Palmolive Plans High Brand Investment In 2024 After Beating Q4 Earnings With Solid Margins
Portfolio Pulse from Nabaparna Bhattacharya
Colgate-Palmolive Company (NYSE:CL) surpassed Q4 FY23 sales expectations with a 7% increase to $4.95 billion and achieved a non-GAAP EPS of $0.87, beating estimates of $0.80. Gross profit margins rose by 400 basis points to 59.6%. The company plans to increase brand investment in 2024 after a 19% rise in advertising spending in 2023. Colgate holds a 41.1% global market share in toothpaste and 31.5% in manual toothbrushes. The FY24 outlook anticipates 1%-4% net sales growth and 3%-5% organic sales growth, with a forecast for gross profit margin expansion and mid to high-single-digit EPS growth. CL shares rose 2.05% to $82.89.

January 26, 2024 | 3:26 pm
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POSITIVE IMPACT
Colgate-Palmolive reported strong Q4 results with higher sales and EPS, plans for increased brand investment, and a positive FY24 outlook. Shares are up following the report.
The positive earnings report and the company's commitment to increase brand investment signal confidence in future growth, which typically has a favorable impact on investor sentiment and stock price in the short term.
CONFIDENCE 90
IMPORTANCE 90
RELEVANCE 100