Mark Zuckerberg's Meta Working On A More Private 'Flipside' Instagram Experience So You Can Post More Candid Photos With Your Friends
Portfolio Pulse from Rounak Jain
Meta Platforms Inc. is developing 'Flipside,' a new Instagram feature for sharing candid photos in a private feed with selected friends. This aligns with Meta's focus on privacy and safety, especially for teens, and competes with apps like BeReal.

January 26, 2024 | 11:25 am
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Meta Platforms Inc. is enhancing Instagram with 'Flipside,' a feature for private sharing, which may improve its appeal and address privacy concerns.
The introduction of 'Flipside' could positively impact Meta's stock in the short term by potentially increasing user engagement and addressing safety concerns, which are critical in retaining and attracting a younger audience. This move may also help Meta stay competitive with other social media platforms that focus on privacy.
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