Bud Light To Make A Comeback At Super Bowl 2024 With Humorous Ad
Portfolio Pulse from Benzinga Neuro
Bud Light, a brand of Anheuser-Busch (NYSE:BUD), is planning a 60-second ad for Super Bowl 2024 as part of a broader marketing campaign to recover from last year's consumer boycott. The boycott led to a significant sales drop and the loss of its top-selling U.S. beer status to Modelo Especial. The brand has been rebuilding its image, including a new partnership with UFC and a shift in public sentiment indicated by musician Kid Rock resuming consumption of Bud Light.

January 25, 2024 | 1:54 pm
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Anheuser-Busch is set to feature Bud Light in a Super Bowl 2024 ad, part of a major marketing effort to recover from a past boycott that hurt sales. Positive shifts in public sentiment and a new UFC partnership may support the brand's recovery.
The Super Bowl ad and the broader marketing campaign are likely to have a positive impact on Anheuser-Busch's brand image and sales, especially given the historical significance of Super Bowl ads in boosting consumer engagement. The partnership with UFC and the change in public sentiment, as indicated by Kid Rock's endorsement, suggest a positive trajectory for Bud Light, which could translate into improved short-term stock performance for BUD.
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