The introduction of the new pronoun feature in Apple's Contacts app is a move towards inclusivity and user privacy, which can be seen as a positive development for the company. It may lead to increased customer satisfaction and loyalty, potentially having a positive short-term impact on Apple's stock price. The feature also aligns with current social trends, which can enhance Apple's brand image. However, as this is a feature update rather than a major product release, the impact may be moderate rather than significant.