Tesla's acknowledgment of the importance of awareness in EV adoption, coupled with a cautious spending strategy, may be seen as a positive by investors who value cost efficiency and targeted growth strategies. The company's successful digital campaigns and the CEO's openness to advertising suggest a proactive approach to overcoming market barriers, which could lead to increased sales and market share, especially in underpenetrated regions like Japan. This strategic direction is likely to be viewed favorably in the short term, potentially leading to a positive impact on the stock price.