Call Of Duty Community Cleans Up: Activision Reports 50% Drop In Chat Toxicity
Portfolio Pulse from Franca Quarneti
Activision Blizzard, a subsidiary of Microsoft Corp. (NASDAQ:MSFT), reported a 50% reduction in severe toxic chat incidents in Call of Duty since the launch of Modern Warfare III. This improvement is attributed to a new automated chat monitoring system that has penalized over two million accounts. Activision plans to continue evolving its moderation tools, including adding new languages and implementing stricter punishments for disruptive behavior. The company also introduced a rule against false reporting, which has raised concerns about the potential misinterpretation of legitimate reports.
January 24, 2024 | 9:55 pm
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Microsoft's subsidiary Activision Blizzard has successfully reduced toxic in-game chat in Call of Duty by 50% with a new automated system, impacting over two million accounts. The company is committed to further improvements in moderation, which may enhance the gaming experience and community perception.
The reduction in toxic behavior is likely to improve the gaming experience for players, potentially increasing player retention and attracting new players. This positive change in the community environment could lead to a better reputation for the Call of Duty franchise and indirectly benefit Microsoft's stock in the short term. However, the impact may be moderate as it is one of many factors that investors consider when evaluating Microsoft's overall performance.
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