EPAM Launches A Composable Suite Of Retail Media Accelerators With Google Cloud
Portfolio Pulse from Benzinga Newsdesk
EPAM Systems, Inc. has partnered with Google Cloud to launch a Retail Media Orchestration Toolkit, aimed at helping retailers scale their retail media business. The toolkit, developed in collaboration with Google Cloud, offers a set of cloud accelerators that integrate multiple technology vendors into a single platform, optimizing costs and reducing third-party dependence. It leverages Google Cloud's scalability and analytical tools to provide multichannel reporting, automated omnichannel measurement, advanced audience creation, and brand and consumer insights. Initial integration partners include Moloco and Salesforce, focusing on multi-channel measurement and audience creation.
January 24, 2024 | 3:02 pm
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POSITIVE IMPACT
Salesforce is an initial integration partner in EPAM's Retail Media Orchestration Toolkit, which may lead to increased exposure and use of Salesforce's services.
As an initial integration partner in EPAM's Retail Media Orchestration Toolkit, Salesforce could see a positive impact on its stock due to increased exposure and potential new business opportunities. Retailers using the toolkit may be more inclined to utilize Salesforce's services, which could lead to growth in Salesforce's customer base and revenue.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 50
POSITIVE IMPACT
EPAM Systems, Inc. announces a partnership with Google Cloud to develop a Retail Media Orchestration Toolkit, which could attract more clients and strengthen its market position.
The announcement of EPAM's new Retail Media Orchestration Toolkit in partnership with Google Cloud is likely to be viewed positively by investors. The toolkit addresses a growing segment in advertising, and the collaboration with a tech giant like Google could enhance EPAM's credibility and attract more business from retailers looking to scale their retail media operations.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
Google Cloud partners with EPAM to develop a Retail Media Orchestration Toolkit, which may enhance Google Cloud's offerings and attract more retail clients.
Google Cloud's involvement in the development of EPAM's Retail Media Orchestration Toolkit could have a positive impact on its stock as it showcases Google's commitment to expanding its services in the retail sector. This move could attract more retailers to Google Cloud, leveraging its analytical capabilities and potentially increasing its market share in cloud services for the retail industry.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70