Brace For More Netflix Price Hikes In The Near Future: 'We'll Occasionally Ask Our Members To Pay A Little Extra'
Portfolio Pulse from Rounak Jain
Netflix Inc. (NASDAQ:NFLX) has indicated potential price hikes in the future to reflect improvements in the service, as mentioned in their shareholder letter post Q4 results. The company reported Q4 revenue of $8.83 billion and added 13.12 million net paying subscribers. Netflix has ended new subscriptions for its 'Basic' ad-free plan and is phasing it out in the UK and Canada. Co-CEO Ted Sarandos expressed satisfaction with the crackdown on password sharing and sees gaming as a significant opportunity, highlighted by the success of the Grand Theft Auto trilogy. Netflix will also add World Wrestling Entertainment to its platform in 2025.
January 24, 2024 | 8:49 am
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Netflix's potential price hikes and strategic changes, including the phasing out of the 'Basic' plan and the addition of WWE content, could lead to increased revenue and subscriber growth, positively impacting the stock price in the short term.
The announcement of potential price hikes and strategic initiatives such as the crackdown on password sharing and the addition of popular content like WWE and gaming suggests a proactive approach to revenue growth and subscriber retention. These factors are likely to be viewed positively by investors, potentially leading to a short-term increase in NFLX stock price. However, the actual impact will depend on subscriber reactions to price increases and the successful implementation of these strategies.
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