Dwayne Johnson Pins Down 'The Rock' Trademark After WWE-Netflix Deal: 'My Crazy Life Is Coming Full Circle'
Portfolio Pulse from Chris Katje
Dwayne Johnson, also known as 'The Rock', has joined the Board of Directors of TKO Group Holdings, the parent company of WWE and UFC. TKO announced a 10-year, $5 billion deal with Netflix for exclusive streaming rights to WWE content starting in 2025. Johnson will gain ownership of his trademarked name 'The Rock' and receive restricted stock awards up to $30 million. TKO is majority owned by Endeavor Group Holdings. Johnson's involvement could lead to synergies with his other investments and brand partnerships, including Under Armour and the United Football League, which has media deals with Disney and Fox Corporation.
January 23, 2024 | 10:55 pm
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POSITIVE IMPACT
Endeavor Group Holdings, the majority owner of TKO, may see a positive impact from the Netflix-WWE deal and Dwayne Johnson's board appointment, signaling potential growth.
As the majority owner of TKO, Endeavor Group Holdings stands to benefit from the positive developments at TKO, which could lead to a short-term uptick in EDR's stock price.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 70
POSITIVE IMPACT
Netflix secured exclusive rights to WWE content in a 10-year deal with TKO Group Holdings, which could enhance its content library and attract more subscribers.
The acquisition of exclusive WWE content is a significant addition to Netflix's library, which could positively impact its stock price in the short term as it may attract new subscribers and retain existing ones.
CONFIDENCE 85
IMPORTANCE 85
RELEVANCE 80
POSITIVE IMPACT
TKO Group Holdings announced a significant deal with Netflix and added Dwayne Johnson to its Board, which could drive shareholder value and open up future content partnership opportunities.
The announcement of the Netflix deal and Dwayne Johnson's board membership is likely to be viewed positively by investors, potentially leading to a short-term increase in TKO's stock price.
CONFIDENCE 90
IMPORTANCE 90
RELEVANCE 100
POSITIVE IMPACT
Under Armour, which has a brand partnership with Dwayne Johnson, could see increased brand visibility and potential sales growth due to Johnson's heightened profile from the TKO and Netflix deal.
Dwayne Johnson's association with Under Armour and his increased visibility from the TKO and Netflix deal could positively influence Under Armour's brand and sales, potentially benefiting its stock price.
CONFIDENCE 75
IMPORTANCE 65
RELEVANCE 60
NEUTRAL IMPACT
The Walt Disney Company, which has media deals with the United Football League co-owned by Dwayne Johnson, could explore further content opportunities following the success of the Netflix-WWE deal.
While the direct impact on Disney's stock is uncertain, the company could benefit from potential synergies with the United Football League and future content strategies influenced by the Netflix-WWE deal.
CONFIDENCE 70
IMPORTANCE 55
RELEVANCE 50
NEUTRAL IMPACT
Fox Corporation, with existing media deals with the United Football League, may consider the implications of the Netflix-WWE deal for its own content strategy and partnerships.
Fox Corporation's stock may not see an immediate impact, but the company could be influenced by the broader media landscape changes due to the Netflix-WWE deal and its relationship with the United Football League.
CONFIDENCE 70
IMPORTANCE 55
RELEVANCE 50
NEGATIVE IMPACT
Comcast Corporation's existing media partnership with WWE will end in 2025 when the new Netflix deal begins, which could lead to a reassessment of its content offerings.
Comcast Corporation may face a negative impact on its stock price in the short term due to the loss of WWE content to Netflix, which could affect its competitive content positioning.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 70