TKO Group shares are trading higher after the company announced a long-term partnership with Netflix that will bring WWE's Raw to Netflix.
Portfolio Pulse from Benzinga Newsdesk
TKO Group shares are up following the announcement of a long-term partnership with Netflix, which will include bringing WWE's Raw to the streaming platform.

January 23, 2024 | 1:41 pm
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POSITIVE IMPACT
Netflix may see a positive short-term impact on its stock price due to the partnership with TKO Group to stream WWE's Raw, expanding its content offering.
Netflix's partnership with TKO Group to stream WWE's Raw is likely to be seen as a positive move to enhance its content library, which could attract more subscribers and improve investor sentiment. While the impact may not be as significant as for TKO Group, it is still expected to be positive for Netflix's stock in the short term.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
TKO Group's stock price is likely to experience a positive short-term impact due to the announcement of a strategic partnership with Netflix to stream WWE's Raw.
The partnership with a major streaming service like Netflix to distribute popular content such as WWE's Raw is a significant positive development for TKO Group. This deal is likely to be viewed favorably by investors as it promises to increase the company's visibility and potentially its revenue streams, leading to a positive short-term impact on the stock price.
CONFIDENCE 90
IMPORTANCE 85
RELEVANCE 100