Apple Vision Pro Price Tag Swells For Those Who Need A Prescription Lens: Essential Adds-On Push Cost To Near Half That Of The Headset
Portfolio Pulse from Rounak Jain
Apple Inc. (AAPL) is offering an option for prescription lenses for the upcoming Apple Vision Pro mixed-reality headset, with optical inserts provided by Zeiss at an additional $99 fee. These inserts come with a personal code for pairing and attach magnetically to the headset. The total cost of essential Vision Pro accessories, including the Zeiss lens, is approximately 20% of the headset's cost. There are currently no third-party optical inserts available, and it's unclear if Apple will allow non-Zeiss lenses in the future.
January 23, 2024 | 9:33 am
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Apple's introduction of prescription lenses for the Vision Pro headset, provided by Zeiss, could increase the product's appeal and potentially boost sales. The requirement for a personal code may suggest exclusivity, possibly limiting third-party competition.
The addition of prescription lenses by Zeiss for the Apple Vision Pro headset could attract a wider customer base, including those requiring vision correction. The exclusivity implied by the personal code could limit competition and ensure additional revenue from accessories. However, the impact on the stock price may be moderate as this is just one product in Apple's diverse portfolio.
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