Apple To Begin Shipping Vision Pro Headsets Ahead Of Feb. 2 Launch
Portfolio Pulse from Ananya Gairola
Apple Inc. has started shipping pre-orders of its Vision Pro ahead of the official launch on Feb. 2. The first batch of pre-orders is being dispatched via UPS, with customers able to track their orders using UPS My Choice or the 'Track by Reference Number' feature. Despite the start of shipments, Apple aims to deliver all pre-orders on the launch day. Analyst Ming-Chi Kuo reported strong pre-order performance but warned of a potential dip in demand. Gene Munster of Deepwater Asset Management predicts a slower sales trajectory for the Vision Pro compared to the iPhone and estimates it will take two years to reach one million unit sales.
January 23, 2024 | 9:30 am
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Apple Inc. has begun shipping its Vision Pro pre-orders, with strong initial sales reported. However, analysts have mixed views on the product's future sales trajectory.
The news of Apple shipping its Vision Pro pre-orders indicates a successful launch, which is likely to have a positive short-term impact on AAPL's stock price. The strong pre-order performance suggests high initial consumer interest. However, the caution from analysts about a potential dip in demand and a slower sales trajectory compared to the iPhone may temper investor enthusiasm. Overall, the news is positive but with a note of caution from market analysts.
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IMPORTANCE 75
RELEVANCE 100