Tim Cook Says 'Thanks' After Banned Apple Watch Feature Saves Teen From Altitude Sickness
Portfolio Pulse from Ananya Gairola
A teenager's life was saved in Peru by the blood oxygen detection feature on an Apple Watch, despite the feature being banned in the U.S. due to a patent dispute with Masimo Corporation. The feature is disabled on new Apple Watch models sold in the U.S. but remains functional on international models and those sold before the ban. Apple CEO Tim Cook expressed gratitude upon hearing the story. The Apple Watch has been noted for its health-alerting capabilities, including previous instances of detecting serious heart conditions and aiding in emergencies.

January 23, 2024 | 7:12 am
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POSITIVE IMPACT
The news showcases the life-saving potential of the Apple Watch's blood oxygen feature, which could reinforce the brand's value and customer loyalty despite the feature's ban in the U.S. due to a patent dispute with Masimo Corporation.
Positive news stories about the Apple Watch's health features can enhance Apple's brand reputation and potentially increase customer loyalty and trust in the product, which may lead to a short-term positive impact on AAPL's stock price.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
NEUTRAL IMPACT
Masimo Corporation is involved in a patent dispute with Apple that has led to the ban of the blood oxygen detection feature in the U.S. The news highlights the feature's importance, which could bring attention to the ongoing legal battle.
The article brings to light the patent dispute between Masimo and Apple, which could draw investor attention to Masimo. However, the short-term impact on MASI's stock price is uncertain as it depends on the legal outcomes and market perception.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 60