'Confirmed' Apple Vision Pro Pre-orders Are Already Being Resold On eBay For Double Actual Prices
Portfolio Pulse from Rounak Jain
Apple Inc.'s (AAPL) new Vision Pro mixed reality headset pre-orders are being resold on eBay (EBAY) for double the original price due to delayed shipping times. The 256GB model costs $3,499 from Apple, while the 512GB model starts at $3,699. Resellers on eBay have listed the 512GB model for up to $8,500. Apple analyst Ming-Chi Kuo estimates 160,000 to 180,000 units sold, with shipping times now at five to seven weeks. The Vision Pro requires a detailed preorder process, including iPhone with Face ID, prescription information, and a valid prescription for customization.

January 22, 2024 | 3:58 pm
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NEUTRAL IMPACT
eBay is seeing listings for Apple's Vision Pro at double the retail price, indicating a secondary market demand due to Apple's shipping delays.
While eBay benefits from increased listings and potential transaction fees, the impact on its stock is likely neutral in the short term as this activity represents a small portion of eBay's total transactions and revenue.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Apple's Vision Pro is seeing strong demand with pre-orders exceeding expectations, leading to extended shipping times and high resale prices on eBay.
The strong demand and extended shipping times for Apple's Vision Pro indicate a successful product launch, which could positively impact AAPL's short-term stock performance due to increased sales and revenue expectations.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100