Celanese And Under Armour Develop Innovative New NEOLAST Fiber For Use In Performance Stretch Fabrics
Portfolio Pulse from Benzinga Newsdesk
Celanese Corporation (CE) and Under Armour, Inc. (UA, UAA) have developed NEOLAST™, a new fiber for performance stretch fabrics. NEOLAST™ offers enhanced stretch performance and sustainability, addressing challenges with recycling elastane. The fiber is produced using a solvent-free process and recyclable elastoester polymers, aiming to improve fabric recyclability in a circular economy. Both companies are exploring further applications and making the fiber available to the broader apparel industry.
January 22, 2024 | 2:05 pm
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Celanese Corporation has partnered with Under Armour to create NEOLAST™, a sustainable alternative to elastane for stretch fabrics. This innovation could lead to new market opportunities and enhance the company's sustainability profile.
The development of NEOLAST™ by Celanese, in collaboration with Under Armour, is likely to have a positive short-term impact on CE's stock. The innovation aligns with growing consumer and industry demand for sustainable materials, which could lead to increased business opportunities and a stronger competitive position in the materials sector.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Under Armour has co-developed NEOLAST™ with Celanese, offering a sustainable and high-performing alternative to elastane. This positions Under Armour as an innovator in sustainable athletic apparel.
Under Armour's involvement in the development of NEOLAST™ is expected to have a positive short-term impact on its stock (UA, UAA). The move towards sustainable materials is likely to resonate well with consumers and investors, potentially enhancing the brand's reputation and leading to increased sales.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80