Rumble Announces Partnership With Barstool Sports; Partnership Will Provide Rumble Users With Access To All Barstool Sports Content On The Platform, Including Live Streams
Portfolio Pulse from Benzinga Newsdesk
Rumble (NASDAQ:RUM) has announced a partnership with Barstool Sports, which will allow Rumble users to access all Barstool Sports content, including live streams. Barstool will promote Rumble as their preferred video platform and use Rumble Cloud for cloud services. The partnership includes an advertising arrangement to attract brand advertisers. Barstool Sports has seen significant audience growth, with a 194% increase over three years and 1.6 billion podcast downloads.
January 22, 2024 | 2:01 pm
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Rumble's partnership with Barstool Sports is expected to enhance content offerings and attract a larger user base, potentially increasing Rumble's market share and revenue through new advertising opportunities.
The partnership with Barstool Sports is likely to have a positive impact on Rumble's stock in the short term due to the potential for increased user engagement and revenue from advertising. Barstool's significant audience growth and Rumble's focus on the under-30 demographic suggest a strategic alignment that could benefit Rumble's market position.
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