What's Going On With Celsius Holdings Stock?
Portfolio Pulse from Adam Eckert
Celsius Holdings Inc (CELH) shares are recovering after a 12.7% drop on Friday due to a downgrade by BofA Securities. The rebound is attributed to the company's expansion into Canada, the U.K., and Ireland. PepsiCo Inc (PEP) will be the exclusive distributor in Canada, with sales starting this month, while Suntory Beverage & Food will handle sales and distribution in the U.K. and Ireland, expected to begin this year.

January 22, 2024 | 1:50 pm
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POSITIVE IMPACT
Celsius Holdings is experiencing a stock price recovery following its international expansion announcement and partnership with PepsiCo for distribution in Canada.
The positive response to the expansion news and the partnership with a major distributor like PepsiCo suggests increased investor confidence and potential for growth in new markets, which is likely to have a favorable short-term impact on CELH's stock price.
CONFIDENCE 80
IMPORTANCE 85
RELEVANCE 100
POSITIVE IMPACT
PepsiCo's role as the exclusive distributor for Celsius in Canada may positively influence its stock due to the potential for increased distribution revenue.
PepsiCo's involvement as a distributor for Celsius in Canada could lead to increased revenue from distribution services. This partnership may be viewed positively by investors, potentially leading to a short-term uptick in PEP's stock price.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70